A person who poses as a customer of a company to analyze the quality of customer service and the purchasing…
Return on investment (ROI) is an essential parameter for e-commerce, as it allows you to know which marketing strategies work,…
With 2023 coming to an end, IPM experts have taken stock of the evolution of the threat landscape in recent…
There's something every entrepreneur is eager to discover: how to drive revenue growth. In today's challenging business landscape, where finding…
More and more companies consider themselves engaged in ecological and social transformation. Although establishing a sustainable business model takes work,…
Understanding the difference between B2B and B2C marketing helps you understand the importance of a good marketing strategy in making…
Being competitive is the only way to fight to win in an economy marked by globalization. To forge a place…
More and more small business owners are entering the digital ecosystem to help take their businesses to the next level…
A company is not only defined by its economic capital but also by its human capital and its know-how. Thus,…
Today more than ever, the innovative company is an almost infallible formula to compete in today's increasingly changing market. It…