How to Further Personalize Consumer Touchpoints in 2023
Will 2023 be the year of personalization? Consumers expect it. For the past two years, shoppers have craved the personal touch: In 2021, McKinsey noted that 71% of customers expect businesses to offer personalization. In 2022, a Salesforce survey found that 73% of people expected brands to understand their needs and expectations. So this year […]