WebAudience

Notifying Web Information

Why Do Data Protection and Information Security Truly Matter?

Information security and data protection do not always go hand in hand. These two perspectives, both aimed at protecting important values, can sometimes seem incompatible. They create a complexity that often leaves companies, individuals, and experts facing the challenge of balancing them correctly. Two Different Protection Values ​​– A Common Problem  Information security is about protecting […]

How to Keyword Research and What Tools to Use?

If you work with the inbound marketing process, you likely already know that one of its pillars is to attract traffic to your content. But not all visitors are the same: we desire them to be “quality” users, who fit our buyer persona and who are genuinely curiousin our products and services. To accomplish this […]

What is CRO Strategy and How to Apply it in Business

A CRO strategy in marketing consists of implementing different marketing techniques to improve a business’s conversion rates. Although conversion rate optimisation strategies can be carried out by different teams within a company, such as sales, customer service or marketing, among others, in this article, we want to focus on the latter, that is, on how […]