Return on investment (ROI) is an essential parameter for e-commerce, as it allows you to know which marketing strategies work, which ones don’t, and what decisions need to be made in the future. What is ROI – Return on Investment ROI – Return On Investment is the rate of return on the total investment, that […]
A CRO strategy in marketing consists of implementing different marketing techniques to improve a business’s conversion rates. Although conversion rate optimisation strategies can be carried out by different teams within a company, such as sales, customer service or marketing, among others, in this article, we want to focus on the latter, that is, on how […]
A person who poses as a customer of a company to analyze the quality of customer service and the purchasing experience is known as a mystery shopper. During this performance, this professional carries out normal activities that a typical client could perform since his objective is to test the equipment to see its performance in […]
With 2023 coming to an end, IPM experts have taken stock of the evolution of the threat landscape in recent months and concluded that it has been a particularly complicated year in which companies, both in the public and private sectors, have been targets of cybercrime. Around six out of ten companies acknowledge having received […]
There’s something every entrepreneur is eager to discover: how to drive revenue growth. In today’s challenging business landscape, where finding top talent is a struggle, in-person traffic from new clients is down, marketing budgets are shrinking, and cost pressures are relentless, the pursuit of growth seems like an uphill battle. In simplified terms, the answer […]
More and more companies consider themselves engaged in ecological and social transformation. Although establishing a sustainable business model takes work, it offers competitive advantages. Climate change, inequality in working conditions, and corruption are now part of everyday media life. Therefore, sustainability is becoming an increasingly important priority for companies, alongside usual business objectives. Leaders are […]
Understanding the difference between B2B and B2C marketing helps you understand the importance of a good marketing strategy in making a company function correctly. Hence, investment in this department or in this type of action is constantly increasing and is directly related to the good or bad results of the companies. According to a report […]
Being competitive is the only way to fight to win in an economy marked by globalization. To forge a place in their sector of activity, companies must find clever and innovative solutions. You will then find, in this article, 4 unique tips to quickly stand out. 1. Create a clear message to convey to the […]
More and more small business owners are entering the digital ecosystem to help take their businesses to the next level and reach new growth targets. The success of a digital marketing strategy depends on a clear value proposition. For this reason, GoDaddy highlights six key tools to help boost the business capabilities of small businesses: […]
A company is not only defined by its economic capital but also by its human capital and its know-how. Thus, the management of human resources naturally holds a central place within a company. To implement human resources management, everything rests on the HR manager(s). The human resources manager is, in fact, in charge of recruiting […]
